SEO: Factors that help

A proper SEO strategy can make a website visible among the top positions of the different search engines.

For an SEO strategy to be optimal and measurable, we will have to use tools that help us analyze, measure and track the evolution of our SEO.

The main factors that we must take into account are given at 2 levels. The first one within the page is called SEO on page and the second one is called SEO off page.

The following are the main factors that are taken into account at each level.

SEO ON PAGE

This level is defined by all the actions carried out within the website, aimed at improving our positioning in search engines such as Google, Yahoo or Bing. All of them have to be performed within the page itself and aim to make search engines look at us positively in terms of usability, navigability, user experience and content quality. To do so, we will try to index the largest number of pages that make up our site.

CHOICE OF KEYWORDS

It is essential that we select the keywords for which we want to position our web project. To do this, we can draw up a list of the most important terms for our target audience.

There are tools such as Keyword Tool that give us an idea of the most interesting words.

The keywords must be distributed correctly throughout the content, within the formed structures that make up the main structure, making use of h1, h2, h3, h4, ul, li, p, a or strong tags. Title, meta tags or domain choice will help us substantially in this step.

CONTENT QUALITY

This is a factor that is becoming more and more relevant at SEO level. Not only do we have to produce optimal content for search engines, we also have to do it thinking about the users and the experience they will get.

An adequate structure will provide good navigability, usability and a pleasant user experience.

PAGE LOADING SPEED

There are several aspects that influence the loading speed of a website. Tools such as Google's PageSpeed Insights give us a practical view of this detail and tips on how to improve it.

The choice of server, compression and file minimization will play a key role in the loading speed.

The use of tools to reduce the size of the images is especially relevant to improve the loading. We can use several online tools such as compressor.io or tinypng for jpg and png formats respectively.

Another tool capable of analyzing this aspect in detail is Pingdom Tool, which is worth a try!

AMP and RESPONSIVE DESIGN

The adaptation of content to each device is taken into account by search engines, as it provides a better user experience. To improve this factor we must know how to use responsive design techniques or create AMP (Accelerated mobile Page) pages created by Google.

HTTPS

Security is a plus for SEO. Search engines value positively any action aimed at providing security to data transmission over the Internet.

NETWORK OF INTERNAL LINKS

A good internal structure of links from one page to another will give us control over the authority and the transmission of the same between the different pages that make up our site.

SEO OFF PAGE

At this level we focus on the actions that are carried out outside our website and that can mainly be included in a Linkbuilding strategy or network of external links.

LINKBUILDING

Linkbuilding is a difficult technique used to generate links from other sites and web pages to ours.

Not all links are viewed favorably by search engines. We have to know that if we have managed to link our website from a page considered as spam by the search engine, it will be valued negatively affecting our SEO positioning, even being able to receive some kind of penalty.

A successful strategy to get quality links focuses on obtaining them from web pages and sites that have a high page and domain authority. In addition, it is more valuable if the content of the referring page is related to the content of the target page. Always try to get links from sites with authority and a similar theme to yours.

To carry out these actions, the use of blogs and other techniques that we will explain in more detail are recommended.

If we are able to offer rich content for SEO, attractive to users and of high quality, they will end up linking to our content, favoring our positioning.

To analyze the links we can use a tool with hrefs.

ANALYSIS

To perform an analysis and measurement of our website we can use tools such as Search Console or Google Analitycs.

Knowing the tastes of our users, the heat maps of our website and how users interact with our content, are data that will facilitate our work.